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eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

White Paper Published By: Ability Commerce
Ability Commerce
Published:  May 18, 2009
Type:  White Paper
Length:  4 pages

As direct marketers, you know "the devil is in the details."  Being able to drill-down on results is important to determine future strategies.  It takes discipline and the application of direct marketing tenets.  But you can fine-tune your results, target better and reap the rewards.  This white paper gives you a few thoughts to help you do so.