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eCommerce Email Testing: Improve Your Results One Email at a Time

White Paper Published By: Ability Commerce
Ability Commerce
Published:  May 18, 2009
Type:  White Paper
Length:  4 pages

It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs.  If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.  And, studies show that marketers who test have higher ROI that those who don't.