Mobile barcodes let marketers reach consumers anywhere, anytime. This emerging technology transforms traditional media into marketing that is both interactive and measurable, even on print ads, billboards, product packaging, hang tags, and more.
When consumers scan these barcodes with their mobile devices, they are immediately and automatically connected to the web, where they can view movie trailers, music videos, book excerpts, and marketing offers. They can even launch options such as click to call or initiate a texting session. What’s more, all of these actions are measurable!
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