Skip to main content
> Anthem Marketing Solutions > Anthem Marketing Solutions Launches Transaction Insight Engine
 

Anthem Marketing Solutions Launches Transaction Insight Engine

White Paper Published By: Anthem Marketing Solutions
Anthem Marketing Solutions
Published:  Jan 25, 2011
Type:  White Paper
Length:  1 pages

Anthem Marketing Solutions, a Chicago-based provider of insight-driven tools to the marketing industry, is pleased to announce the release of its Transaction Insight Engine hosted software tool. Designed to help retailers and other marketers interpret customer-level transaction activity, Transaction Insight Engine focuses on the financial impact of changes in customer behavior over time, and identifies short-term actions to optimize value among specific customer groups.