Although never a simple process, publishing has become extraordinarily complicated in the past ten years. It involves coordinating writers, illustrators, photographers, editors, designers, print production, Web production, digital production, videographers, and even Flash® developers. And these people are no longer in the same town or even in the same time zone —they’re scattered around the world.
Professional publishing organisations that are entirely devoted to the publishing process face challenges in coordination and communication, but the situation is even more difficult in corporate publishing. Why? Because most of the knowledge workers involved in publishing — primarily subject matter experts (SMEs) — work outside of the publishing team (typically Marketing and Creative Services), using different tools that are often connected to different systems. This arrangement places a burden on organisations in terms of additional costs, time, and complexity, and presents a significant opportunity for improving efficiency and effectiveness.
This white paper begins by exploring the problems and limitations of existing publishing processes and analyzing their root causes. It continues by outlining our vision of a solution, which is a single, affordable system for workflow, collaboration, and publishing that spans across all departments. And it concludes with a description of the integration between Microsoft® SharePoint® and Quark Publishing System®, which offers cross-department collaboration coupled with enterprise-wide access to publishing services. This combination offers the potential to reduce costs, speed time-to-market, and improve quality.
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