Recent studies have found 55% of organizations have a formalized Voice of the Customer (VOC) program in place. Of those, 97% see true value as a result of the feedback collected. With the wrong tools, it can be difficult to effectively collect and analyze feedback from current and potential customers.
This guide gives you the tools to meet organizational feedback objectives by effectively utilizing technology. However, not all technology providers are created equal. It’s critical to select the right provider to partner with to meet your goals. After reading this document, you’ll be armed with must-ask questions to ensure the feedback management solution is ready to meet the needs of your project or greater feedback program – as well as additional tips for maximizing the value of you feedback programs.