Are you struggling to explain the power of master data management (MDM) to your CEO, CFO, or Line of Business (LOB) leaders in a way that will resonate with them?
Using illustrated examples and business language this executive brief provides a step-by-step approach to explain how MDM generates a single, reliable data set to improve sales, customer service and channel operations. Get a practical look at how MDM gives customer and partner-facing teams the data they need to:
- Maximize account penetration and improve cross-sell and up-sell
- Optimize channel operations by eliminating gaps and conflicts
- Increase speed and agility for both business and IT