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Increasing Campaign Effectiveness with Social Media

White Paper Published By: Syncapse Corp.
Syncapse Corp.
Published:  Jul 15, 2011
Type:  White Paper
Length:  15 pages

There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.