To be successful at content-based lead generation, you have to create content that your audience actually wants to read, listen to or view. This may seem obvious, yet most marketers pay little heed to this critical fact.
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
Download the white paper to learn:
* Whether prospects value eBooks or consider them to be spam
* How service organizations leverage demos and overviews
* Why it's important to create content that focuses on each stage of the buying cycle
* And more...