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> Osterman Research, Inc. > The Risks of Social Media and What Can be Done to Manage Them

The Risks of Social Media and What Can be Done to Manage Them

White Paper Published By: Osterman Research, Inc.
Osterman Research, Inc.
Published:  Aug 16, 2011
Type:  White Paper
Length:  12 pages

Social media, when used in a corporate setting, represents a balancing act of rewards and risks for IT, business and senior management in virtually any organization or industry:

  • Rewards in the context of new business opportunities that can be created, the competitive differentiation that a company can enjoy from intelligent use of social media, the ability to build customer loyalty, and the new channels of communications that open up with current and prospective customers.
  • Risks from the inappropriate content that can be posted on social media sites, the malware that can enter a network through short URLs or phishing attacks, and the failure to retain important business records posted on social media.

In short, although social media is a relatively new communication and information management channel relative to more traditional tools like email or instant messaging, the same fundamental management requirements apply: social media must be monitored for malware and inappropriate content, and relevant business records sent through social media must be retained and easily accessible for as long as necessary.