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Five Steps to Improving Business Performance Through Customer Intimacy

White Paper Published By: IBM Software
IBM Software
Published:  Sep 13, 2011
Type:  White Paper
Length:  12 pages

Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company's bottom line. Read this white paper to learn five practical steps your company can take to achieve customer intimacy:  1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.