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The Top Four Business Risks of Social Media

White Paper Published By: Blue Coat Systems UK
Blue Coat Systems UK
Published:  Nov 03, 2011
Type:  White Paper
Length:  2 pages

The rise of social networks is changing the way people interact, communicate, form opinions, and make purchases. And as more users utilize social networks, businesses must support social media to both target their audience and enable innovation, increase productivity, and accelerate growth that will drive their business. However, all the things that make social media so attractive to users - the personalization, the ease with which information can be shared, and the real-time nature of the medium - pose significant risks to your business.