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Offer Optimization System

Case Study Published By: iKnowtion
Published:  Nov 09, 2011
Type:  Case Study
Length:  3 pages

This Fortune 500 consumer goods manufacturer needed a data-driven approach for allocating customer incentives (i.e. offers) to meet   their sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer in a segment in order to reach the maximum achievable sales or profit for a given campaign.

Download the case study to find out:  

  • How to determine the "right offer"-- a discount high enough to motivate customers to buy, without being too high to sacrifice profits
  • Ways to generate both total and incremental sales and profitability
  • How a cost-effectve optimization system can be used to accurately forecast marketing campaign pro-forma