This Fortune 500 consumer goods manufacturer needed a data-driven approach for allocating customer incentives (i.e. offers) to meet their sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer in a segment in order to reach the maximum achievable sales or profit for a given campaign.
Download the case study to find out:
- How to determine the "right offer"-- a discount high enough to motivate customers to buy, without being too high to sacrifice profits
- Ways to generate both total and incremental sales and profitability
- How a cost-effectve optimization system can be used to accurately forecast marketing campaign pro-forma