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Evaluating Data Sources to Support Current and Future Marketing Analysis

Case Study Published By: iKnowtion
iKnowtion
Published:  Nov 09, 2011
Type:  Case Study
Length:  3 pages

Data quality is a key component for optimum customer communications programs. In this case, our client had experienced data quality problems that affected their ability to execute these types of programs and wanted to determine if they had the appropriate tools in place to support current and future marketing analysis functions.

Download the case study to learn:

  • Ways to ensure you have the proper data to support highly personlized marketing programs 
  • The process for completing an effective data assessment project 
  • How a data assessment process and roadmap were used to determine which data elements are needed to guide business decisions