iKnowtion helped this data-rich, US automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base.
Download the case study to find out:
- How a revised test and learn strategy helped our client identify new sources of sales volume from their existing customer base
- Ways to structure offers that show the trade-off between the volume and profitability they would generate
- How to structure a test and learn program without compromising overall sales goals