iKnowtion assisted this leading brand in creating a customer development plan for its digital camera buyers and members of its online communications program. Our analysis identified the core group of loyals who were responsible for the bulk of attributed sales, and we designed a segmentation scheme to enable differentiated marketing.
Download this case study to learn about:
- Ways to enhance and differentiate marketing efforts and generate greater revenue
- How our client improved their automated communications program and customer loyalty
- A customer lifecycle development framework, and how it was used to create a marketing vision with different objectives for each phase of the customer lifecycle