B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?
This on- demand webinar event will discuss:
- The trends in B2B online buying behavior
- How B2B buying is different than B2C (and how it is the same)
- The optimal B2B buying experience and how your B2B marketing can create it
- The 3 most important attributes your e-commerce engine should have