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> Rainmaker Systems Inc. > Both Sides of the Coin: What B2B e-Commerce can Learn from B2C.
 

Both Sides of the Coin: What B2B e-Commerce can Learn from B2C.

Webinar Published By: Rainmaker Systems Inc.
Rainmaker Systems Inc.
Published:  Jan 13, 2012
Type:  Webinar

B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?

This on- demand webinar event will discuss:

  • The trends in B2B online buying behavior     
  • How B2B buying is different than B2C (and how it is the same)
  • The optimal B2B buying experience and how your B2B marketing can create it
  • The 3 most important attributes your e-commerce engine should have