Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' ability to exploit knowledge of the regulatory environment as well as very specialized direct/digital practices. The Patient Protection and Affordable Care Act - better known as health care reform - has already begun transforming America's health care system. As the reform bill's details roll out, it will be important for marketers to consider how knowledgeable their agency partners are. Category expertise will be even more critical.
Now is the time to evaluate all of your health insurance marketing efforts and pilot new ones. The new landscape is ripe with opportunities.
This white paper discusses several important considerations for marketers regarding the new act, particularly concerning Individual and Family coverage, Medicaid and Medicare.