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The Connected Consumer

White Paper Published By: Oracle
Oracle
Published:  Feb 28, 2012
Type:  White Paper

There is a new customer with which every online business must contend.  Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick and what can you do to ensure your brands are top-of-mind when these customers start and finish their browse and buy agendas? Find out in this paper by Lauren Freedman of the e-tailing group.