Your customers are interacting with you on social networks, but how effectively are you using social media to connect with those consumers on your brand website? Social media has made it possible to connect with consumers in meaningful ways online. But measurable return on investment comes from harnessing social media to improve site traffic, conversions and customer intelligence.
This paper explores best practices and real-world examples of integrating social media on your website to drive ROI by leveraging tools such as:
- Social Login
- Social Sharing
- Refer-a-friend programs using social graphs
- Game Mechanics