Recently, Adobe gathered a panel of executives from Condé Nast, National Geographic, Newsday, and other publishers to discuss their organizations' efforts to create a new breed of e-publications based on the mobile computing power of the tablet. They shared experiences and challenges surrounding the new communication channel, touching on a wide range of subjects, from the editorial to the creative process.
The panel agreed that interactive content being published to tablets today is still in the early stages. However, the quality and volume of digital publications is expected to rapidly evolve and expand as sales of tablets increase. Apple alone shipped 15 million first-generation iPads in 2010. The global investment bank RBC Capital Markets believes the number of tablets in general will explode over the next few years as competing devices become ever more capable and affordable. Expectations are that tablet sales will reach 185 million in 2014, up 83% compound annual growth rate from 2010. Publishers in attendance at the Adobe conference as well postulated that by 2015 more than 20% of their subscribers will be consuming content on tablets- with digital periodicals attracting a new generation of readers who have eschewed yesterday's print magazines and newspapers.