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The Three Keys to Improving Facebook Reach and Engagement

White Paper Published By: Wildfire Interactive
Wildfire Interactive
Published:  Jun 14, 2012
Type:  White Paper
Length:  24 pages

Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.

We analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:

  • The 3 primary factors that determine your EdgeRank for any post
  • The best-performing content types, and how to maximize their results
  • The top 3 things you can do to increase fan engagement
Download your free research report and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores.