Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
The good news is, we have run hundreds of successful campaigns for leading brands across all three networks-and can tell you exactly what works and what doesn't. In Part 1 of our Social Advertising series, we share:
Best practices for writing ad copy
Which creative images are most popular with audiences
The differences in layout and styling on Facebook, Twitter, and LinkedIn
What not to do when advertising on Facebook
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