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Beadaholique Increases Subscriber Engagement and Revenue by Using Brot's Strategy-As-A-Service

White Paper Published By: Bronto
Bronto
Published:  Jul 16, 2012
Type:  White Paper
Length:  3 pages

Beadaholique was founded in 1999 when Chris Bellomo, CEO, and Sara Diamond, President, realized synergies between their two businesses could lead to a successful new enterprise. Diamond was selling beads on eBay and Bellomo used those beads on dresses his company designed.

The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.