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Leveraging RFM in Email Marketing - The Power Of "F"

White Paper Published By: Bronto
Bronto
Published:  Jul 16, 2012
Type:  White Paper
Length:  4 pages

Welcome to Part 2 of our series where we explore the many opportunities yielded by integrating Recency, Frequency, Monetary(RFM) analysis into your email marketing program in order to lift your pivotal Key Performance Indicators (KPIs). Download Part 2 to learn more.