Today's marketers require a lot of data in order to understand how best to position their brands for success. If research budgets were unlimited, marketers could gather every data point they needed to ensure that success. But, this is unrealistic and savvy marketers need to work within their budget to glean as much insight from lower cost data assets - such as syndicated surveys - and focus their investment in primary research where it is most needed. In this webinar you will learn how you can improve your brand marketing strategies through research and analytics by learning:
What your best customers look like
How you identify key segments in the marketplace to grow your business
How, when, and where to message to them
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