The insurance industry is crowded and competitive. As the market evolves, agents and brokers are not necessarily the primary contact for policyholders - insurance marketers must become as focused on direct marketing as they are branding. Today's insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information.
This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:
- Assess the opportunity for a given product
- Determine households that are the best targets
- Develop a cohesive message that resonates across all channels