Data Management Platforms
The world of marketing seems to become more complicated every day. There are more media channels, more data, more service providers, and more parts of the organization getting involved. But, at its core, marketing is still all about one thing - communicating with people.
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand. Most of the effort that goes into online marketing has been focused on churning through different combinations of search terms, banner ad placements, and websites searching for ways to optimize each media channel. But, online marketers are increasingly looking to focus more on people and on the audience, rather than just media.