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Introduction to Integrated Marketing: Lead Scoring

White Paper Published By: Act-On
Act-On
Published:  Aug 28, 2012
Type:  White Paper
Length:  9 pages

Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; the factors to building a system that will grow with your organization over time, and why it's so important to work closely with your sales organization on a lead scoring strategy.