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Quantifying the Value of Social Media Engagement in B2B Marketing

White Paper Published By: Act-On
Act-On
Published:  Aug 28, 2012
Type:  White Paper
Length:  7 pages

In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.