The value of video conferencing is well understood: a recent Frost & Sullivan survey of more than 200 C-level executives shows that the technology is in use in 51 percent of organizations, and is personally used by 41 percent of respondents. The primary driver is cost reduction, although video conferencing is also valued for its ability to improve productivity and collaboration across geographically dispersed teams, and for improving customer service.
Video conferencing also meets or exceeds more than 90 percent of users' expectations, which explains why almost half of them plan to expand their usage in the next 12 months. Frost & Sullivan believes that much of that expansion will come in the form of mobile video solutions, which enable usage across an organization, opening up the technology to every employee who needs it, regardless of where he is located or what type of network or device he is using.
This paper examines the move toward mobile video conferencing, discuss the limitations of traditional video conferencing technology when it comes to supporting mobile users, highlight the issues IT managers must consider as they look to deploy a new system, and present one vendor's solution to the challenges, enabling better performance and a much higher ROI.
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