The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand. At the same time, online video is growing. New, video-friendly devices like iPads, smartphones, and even web-enabled televisions are dramatically increasing the hours of video being watched. Most significant is the sharp rise in the amount of time people spend watching information-rich, long-form video programs. An online video strategy can help conference and event organizers benefit from these twin trends by:
Extending the shelf life of their conferences and events
Reaching global audiences defined by interest, not geography
Increasing revenues through additional sponsorship opportunities and through pay-per-view access
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