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To Increase Downloads, Instill Trust First

White Paper Published By: Symantec
Published:  Oct 02, 2012
Type:  White Paper
Length:  9 pages

Distributing your software through online and wireless channels brings substantial benefits: You can save money, get your code out faster, and bypass the inventory and fulfillment constraints of shipping out discs and getting space on retailers' shelves. But how can you make best use of those digital channels to circulate your code as widely as possible?

Before potential customers or users can feel comfortable downloading your code - and before most platform and network providers offer it - they need to know two things: First, that an independent third party has verified your identity; and second, that the code hasn't been tampered with since you published it .These elements will underscore the identity of the publisher and the integrity of the code, giving platform providers and end users greater confidence that it can be trusted.