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Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth

White Paper Published By: Oracle Global Marketing
Oracle Global Marketing
Published:  Nov 16, 2011
Type:  White Paper
Length:  11 pages

Commerce anywhere describes the approach Oracle believes businesses must adopt to serve today's anytime-anywhere consumers in a seamless, personal way-be it on the Web, in a store, over the phone, via mobile device, or all of the above. This white paper details a commerce-anywhere approach that encourages businesses to extend their concept of the research and purchase process beyond individual transactions. Businesses will need to adopt a holis! tic view of the customer lifecycle, using both traditional information and new sources such as social media.