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Understanding Big Data Online

White Paper Published By: Janrain, Inc.
Janrain, Inc.
Published:  Oct 29, 2012
Type:  White Paper
Length:  21 pages

Marketers are sitting on a gold mine of customer intelligence - one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information.