Smartphones and the social, local, mobile(SoLoMo) ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses. This paradigm shift in how consumers search to buy in-store is a reality that needs to be addressed immediately for traditional brick and mortar retailers to survive in the new hyper-local marketplace.
In this Whitepaper we'll look at the dynamically evolving SoLoMo landscape and how a systematic location-based marketing strategy employing the appropriate tools can help large retail chains improve their street-level performance and deliver on the needs and expectations of today's mobile-powered shopper.
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