Finding new ways to increase sales from your email program can be like trying to find the pot of gold at the end of the rainbow. While levers like A/B testing, mailing frequency and segmentation can help optimize existing programs, only by introducing new strategies to augment existing tactics can you discover truly new revenue streams in your program. Not knowing where to start can be challenging and frustrating. Depending solely on engagement metrics like open, click and conversion rates to uncover new revenue-generating ideas is likely to result in missed opportunities.
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.