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Outdoor Retailerís "Welcome" Emails Provide a Welcome Revenue Pop

Case Study Published By: Bronto
Bronto
Published:  Jan 03, 2013
Type:  Case Study
Length:  2 pages

Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing. They implemented a number of best practices for email marketing which have helped drive a significant upswing in revenue, and their use of welcome series emails stands out as a shining example of one of their most effective tactics to date.