Every negative brand experience impacts the consumer’s future buying patterns. With the increase in consumer interaction points, businesses must be prepared to manage the customer experience across channels, or risk future sales. Unfortunately, most businesses are still operating communication channels in siloes. Find out how businesses perceive data quality today and how omnichannel strategies are evolving in the changing business landscape. This white paper will highlight existing data quality perceptions, how customer data impacts analytics and decision making, and 3 ways to improve contact data quality across channels.