This survey and research report discusses shifts in the data management landscape and the movement to align data with operational and analytical workloads creating the best possible unified data architecture platform. The survey identifies key trends surrounding the adoption, expectations, and challenges connected with big data. The EMA/9sight Big Data online survey was comprised of 255 Business Intelligence (BI) and data management professionals. The survey instrument was designed to identify key trends surrounding the adoption, expectations and challenges connected to Big Data.
The research identifies trends surrounding big data technology, its use, adoption and how it impacts analytics. Highlights and key findings from the research include:
• Big Data strategies are on the move
• Enterprise is leading the way
• It is not easy
• Different industries, different approaches
• It is not the size of the data
• Data Diversity