Skip to main content
> Act-On > Grow Your Email Marketing List
 

Grow Your Email Marketing List

White Paper Published By: Act-On
Act-On
Published:  Mar 20, 2013
Type:  White Paper
Length:  7 pages

A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. A similar survey of UK consumers found 69% with a preference for email as the channel for brand communications. Read this white paper to learn why email remains the most potent, popular, and productive marketing tool.