Todayís marketers can elicit contact preference data to create a rich profile of individual customers to underpin far higher and far more consistent engagement levels. Eliciting and managing preferences is no longer just a concern for direct marketers. Itís an issue that goes to the heart of core business processes for firms in a large and growing number of industries.
Download our free guide to learn:
- The importance of measuring engagement metrics
- How to drive customer engagement through permission marketing
- Best practices in permission marketing