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Permissions & Preferences: Let's Rethink This

White Paper Published By: Message Systems
Message Systems
Published:  Apr 29, 2013
Type:  White Paper
Length:  5 pages

Todayís marketers can elicit contact preference data to create a rich profile of individual customers to underpin far higher and far more consistent engagement levels. Eliciting and managing preferences is no longer just a concern for direct marketers. Itís an issue that goes to the heart of core business processes for firms in a large and growing number of industries.

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  • The importance of measuring engagement metrics
  • How to drive customer engagement through permission marketing
  • Best practices in permission marketing