We are at a time in history when vast amounts of data bring tremendous opportunity. The combination of exploding data paired with advanced technologies for analytics represents an exciting new frontier for businesses.
Companies need to capture, store, and analyze not only structured data, but new forms of multi-structured data such as web logs, social media, text, graphics, email, audio, machine-generated data, and much more. Their users need powerful analytics to discover patterns in this data using the skills and tools they already possess.
Until now, these huge amounts of data have been ignored or underutilized simply because the tools didn't exist to make sense of it all. The good news is that increasingly sophisticated software is combining with growing computing horsepower to produce new analytics platforms that can handle all types of data from disparate systems. Organizations can extract intelligence from their data to significantly outperform their rivals on growth, earnings, and performance.