Health plans and insurers know that to thrive over the next 3-5 years, they must dramatically improve their ability to engage with individual consumers.
~Understand, segment and effectively reach individuals entering the market in the wake of the affordable care act.
~Strengthen relationships with existing members and reconnect with past members.
~enable and encourage individuals to take better care of their own health and healthcare needs.
~Provide employers with tools that can help their employees make more effective healthcare decisions.
The combination of an integrated data warehouse, big data analytics and an integrated communication management tool creates actionable analytic capabilities unparalleled in its combined abiity to help companies achieve these goals. This white paper details how health plans and insurers can use this ideal to succeed in today's healthcare environment. - See more at: http://www.findwhitepapers.com/content28020