Sales managers have faced the same challenges since long before CRM applications were invented. However, new tools and technologies are making their jobs easier. The future of sales performance management is integrated with CRM and social collaboration. It helps managers provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results.
Today, with many companies now on their second or third generation of CRM applications, the same challenges exist. Download this research report from Nucleus to learn how two main forces, sales force automation & the benefits of social performance management are changing the future of sales performance management.