Brands have spent millions to acquire fans and followers; how do they take the next step to engage customers in ways that drive marketing outcomes that matter?
View this webinar recording to hear Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discuss how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing.
You will learn:
- How Bonin & Mondelez International are responding to the new consumer path to purchase
- How Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo's "dunk in the dark" campaigns
- How Mondelez is leveraging advocates to drive brand preference and intent to purchase.