Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
This short white paper is intended for e-commerce marketers who:
- Have an email marketing program in place and are evaluating SMS as a potential add-on to help maximize email marketing revenue.
- Are evaluating email and SMS marketing together, and want to use SMS in tandem, as a building block for list growth and engagement.