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Continuing The In-Store Conversation Online

White Paper Published By: Bronto
Bronto
Published:  Sep 09, 2013
Type:  White Paper
Length:  17 pages

The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.