It is well known that you never get a second chance to make a first impression, and in in the world of online advertising, that’s all about delivering ads and doing it quickly.
If a technical problem occurs and an ad does not get delivered, the viewer has either clicked on another ad or moved on to another page or another site, and the opportunity is lost. That means lost views, clicks, conversions, and ultimately, revenue. While considerable attention is devoted to an advertising network’s scalability, a natural disaster is an often-overlooked risk.
Tornadoes and floods hitting the Midwest, mudslides and wildfires on the West Coast, hurricanes ravaging the Gulf Coast, and blizzards blanketing the Northeast are just a few of those disasters that can be incredibly frightening and damaging due to their unpredictable nature.
Read this white paper to learn the 5 ways to prepare your advertising infrastructure for disaster.