Today’s economy is widely characterized by skittishness and uncertainty about the future. The effect that unpredictable external forces can have on the economy can leave many business leaders feeling helpless. This fact was demonstrated in the IBM Global CFO Study, where many CFOs admitted that they lacked the ability to measure and monitor business performance effectively. The same study also found that the companies who invested in their business insight capabilities were better able to anticipate and react to external economic forces. IBM Cognos software can provide businesses with the business insight they need to be prepared, not scared. Cognos software allows businesses to analyze performance, model business strategies and processes, and contribute to a common set of business objectives.